Trailer Analysis - Django Unchained

Django Unchained is a 2012 western American film, the film grossed over $425 million worldwide in theaters against its $100 million budget.

The trailer begins with non-diegetic music which gives the trailer a fairly slow start. Then we see a long distance shots of the same group of people walking. The black people are in chains and the white people on horses give a first impression on what this film is actually about. Dominance is shown to one man as he gets the only close up among the long shots surrounding it. Around 38 seconds, the audience comes across the main character which is in the background and it is dark, so there is more importance on him and the other black prisoners being irrelevant.

The first piece of action happens with a very fast and effective shot/reverse shot to make Django and his partner look dangerous. Django conforms the stereotype of the buck as he is presented with aggressiveness and violence although trying to save his love subverts it as it shows that he isn't sexually aggressive.

The action takes places at all times of the day, in dark and light, with the unique selling point of this trailer is shown at the start as an aggressive action packed "A New Film by Quentin Tarentino". Although can be seen as a director who makes similar films.

The clothing worn by Django is very attention-grabbing as he is on a horse and he is wearing a bright purple suit, subverting the stereotype of black people being poor, particularly when the film is set.

The target audience is 18 year olds and over with many action scenes in this film. Additionally the Ku Klux Klan, linked with killing and violence gives the audience an indication of the times that this movie is set around.

Overall, this trailer has a lot of content and has more action than narrative. Having the USP of having a lot of violence and action; being different from other movies. Although there is not voice over in this trailer, which is a conventional action themed film as scenes from the movie are used to attract audience.