Poster Analysis - Superman:Man of Steel

The poster is designed to draw the audience in a vibrant and eye catching way. This is the selling point of it. Witnessing a blurred urban area in the background/under the main focus, implying and connoting that superman is flying with rapid speed, portraying his superpowers. Although we don’t actually see him in high quality either may imply that he is just going past the audience. On the left of his right shoulder, a very bright light is presented, the audience not knowing what it is, may imply that its either the sun or some form of aliens, either way, this is placed smartly making him look superior.

The poster does not include the word ‘Superman’ but actually 'Man of Steel', it is in a dark blend of silver and black, although the word ‘Steel’ has a flare on it stand out and much bright than the rest of the title.

The facial expression of superman gathers that he’s serious, potentially determined to save people as it’s what he is all about. The clothing of superman concludes the conventional superman uniform with a red cape and a blue costume, of course including his logo/symbol on the chest making him seem strong and powerful.

The USP of this poster is the taking away the name superman away from him, naming him the man of steel would sound more modern and invincible. Portraying a character which can defeat anyone as steel is a strong material especially when wearing a red cape which signify danger.