The film was released in 2012 and is a romantic drama. The
film had a budget of $30 million and made a box office of $196 million, seen as
a successful film.
The trailer begins with character introduction, with the
attention being on the two getting married, the audience is getting to know who
this film will be about. Followed by a voice over of the guy speaking and
describing his love to her, with a montage of their romantic moments catches
the audience into thinking its adorable, with the target audience of female,
they will want to continue to watch as they would wish to enjoy it.
The following has the equilibrium is broken, in Todorov's theory;
the wife forgets that the man is her husband and who he is as a whole; he has a
mission of getting her back to remember him and love him. As in most trailers,
it gives its narrative away except the ending; however it does not give away
the ending, connoting that the audience will have to see the film to find out
the ending.
The atmosphere is set really well, before the accident,
the trailer is bright and cheerful, with the characters are happy, this
is well used to show the emotions of the characters without words. After the
accident, the music changes dramatically to make the audience feel emotional
and uncomfortable, making it seem depressing with less lit stages to support
this. Setting these moods, engages with the audience to persuade them to watch
the full movie, which is done really cleverly, as they don’t notice it.
The music sets the atmosphere really well as well as the
lighting and editing. Cheerful music is used before the accident, making
the audience feel happy and charismatic, to contrast at the accident it stops
to make the audience feel tense and involved and afterwards dramatic music is
used to make the audience have sympathy, emotion and sense of involved to have
a sense of hope.
The release date is actually shown twice in the trailer,
once in the middle, once at the end, to remind the audience and have more of an
effect on them to remember when they can watch it. Without actually stating a
date on it, they are told its valentine’s day, known for romance, links in well
to the release date.
Titles are done well in this trailer as actors names come up
when they are on screen, stating their previous success in previous films,
could attract audience who liked those movies. Also yellow/white background is
used when and black font which is in the middle of the screen to catch the
viewers attention and remember what’s said.
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