Trailer Analysis - World War Z

World War Z was released in 2013, grossing over $540 million against a production budget of $190 million, making it a success.

The use of Brad Pitt being the main actor in this movie would help attract an audience as Brad Pitt’s reputation as an action is unarguable.
The plot starts off with the main actors in a car, in a traffic jam, all peacefully until the equilibrium is disrupted in Todorov’s narrative theory. Although we are not told much is no voiceover is used to tell us what is going on, a contagious infection is sweeping though the city of New York turning ordinary people into zombies, at which the hero(Prop’s character theory) goes off to to keep his family safe. We aren’t shown, but there probably will be a helper too.

With this trailer being a very conventional action/horror trailer, as the catastrophe is presented with music and scenes such as explosions rather than dialogue or voiceover.

The location changes throughout the trailer, from city streets to building roofs, cars to helicopters to appeal to the audience with flashes of apocalyptic scenes to set the tempo and engage with frightened viewers.

A key aspect to this trailer is the music, with heavy guitar notes playing to emphasise the danger, making it high paced and high tempo, the soundtrack really increases the emotions the audience have especially with such a calm and plain beginning only to turn to a disaster making it seem really action filled.

Costumes were used very realistically as the main character wears casual clothes, whereas the military always wore camouflage to conform their roles, this is done simply but effectively.