Poster Analysis - James Bond 007:Skyfall

We witness the poster in a long shot; this type of shot produces a background view of the whole setting as well as the character in this instance. From this poster, at a quick glance, it can be said its very patriotic British, with the view of the iconic buildings of London (Big Ben and Houses of Parliament) tells the audience the film’s location and set. Especially with the gloomy weather as Britain is known for.  

Moving on to the classic Aston Martin car, with is again being British and the franchise’s use of car in previous films, the audience knows its James Bond’s car; its old number plate suggests so too. Leaning on the car we see the focus of this poster, James Bond, wearing a tuxedo as he always would, showing his high intelligence of being a secret agent, although he holds a gun may imply danger and authority.

With the old fashioned aim of the poster, usage of black and white colours to it has a good effect of portrayal of early James Bond productions, being linked with the old number plate of the car, the only part of the poster not being black or white is the highlighted gold ‘007’ underneath the ‘Skyfall’ title. Making it stand out with the famous number as known to all, without having to state who he actually is, attracting audience through this enigma, Bond shown wealth with the tuxedo, car and gold features. A gun is blended in with his famous ‘007’ number re enforcing it as his logo, connoting fighting and danger.

Font usage in this is very unique as its not used with extreme colours to make it stand out, and is edited to look as if it’s dirty to make it blend in with the poster really well, placed under the car may denote hiding and concealing from danger i.e. Bond’s enemies.   

The USP of this poster is the usage of the franchise name, being James Bond although it’s not mentioned anywhere, we see the gold plated logo of ‘007’ with the gun, making it known to all who it is. Patriotism is also brought into this poster, including all British scenery, would attract anyone interested in British culture. With Bond holding his gun and not looking anywhere in particular but the ground, connotes him planning in his head a way to defeat his enemies. Virtually showing us it is an action film, which will include chase scenes, guns, fights and explosions.