This movie budgeted $50 million and made a box office of
$235 million which just proves its success.
Straight away the film distribution name of the film is seen,
with many other trailers including their distribution companies at the beginning
to address audience of its quality and publicity it will be getting.
The Main Characters are introduced when the cameras first
shot is a close up of a picture of the couple even though the audience is aware
of the actors and characters that will be starring in the film, this links to
Todorov’s narrative theory.
The camera work in the first scene is worked around really
smartly as it pans around the bed. This denotes a sexual reference
especially with the clothes around the bed on the floor and bed squeaking up
and down. This will draw the audience in straight away as it shows comedy
straight away and emphasis the genre.
The pace of the trailer increases as the trailer goes on, getting
quicker and quicker as well as the soundtrack. Even though it’s not building up
to anything significant, the structure of it is quite attention grabbing.
At this is a reunion film, the trailer includes a lot of how
the actors grew up since their early years. "They have grown up .... but
they haven't settled down," tell the audience that even though many years
past and they may except them to be different, they aren’t and should expect
similar content to what they had in previous films.
At the scene of the party, all characters are seen to re
enforce the fact that they haven’t grown up as its looks very college like. The
character known as "Stifler" is also wearing clothes that could be
associated with the class of 99 and this again shows that the producers are
trying to carry on the legacy of the trailer.
The title at the end is used really well, as the background
of the title is white which makes the title stand out as its red. Making it
look as if it’s a badge, the font is very bold and in the middle of the page
thus given most dominant. The title is put before the end scene to cause a cliff-hanger
for the audience to be left curious and watch the film. Although most of the
trailers I have analysed have the movie title right at the end, this makes the
audience think its trying to squeeze all the footage out to them as possible
and desperate to watch more.
The USP for this trailer is the previous franchise success,
not something I can build on as my trailer will be a one off and not done every
few years or so, therefore I have nothing to build on as well. Although the
narrative of the trailer is used really well through text and scenes, a lot of
reinforcement is shown about people’s initial ideas about American Pie and its
classical conventional college adult humour parties.
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