Trailer Analysis - Grown ups

Grown Ups was released in 2010 and made a box office of around $270 million in comparison to its $80 million budget this film by the big named actors starring in this film was a success. 

Beginning with a flashback of a championship basketball match we are introduced to the characters when they were children. With the use of fade from character to character this is a simple and easy way to edit a trailer. As well as black and white effect to show that it was a past memory and was quite old.

With the photo taking edit, a quick cut is seen to the setting of the location of the movie, so the audience would get familiar with it, here the high tempo happy music starts to show the atmosphere in the movie.

In this movie, there is a narrative which is a voice over. It was applied due to younger audiences in families to understand it. The voice over in here helps to tell the story and introduce the characters.

The film has 5 main characters which will gain a large audience, with all of them being different i.e. Chris Rock to black people, which involves his family in at which people would be attracted to see just like Big Momma’s House movies.
A lot of information is specified about the characters, having an effect of bringing fans closer to them and making them feel as if they are close and should watch the film. A lot of teasers are used to create small cliff-hangers so the audience wouldn't know how it ends and would want to watch the film. The only scene that they showed off in detail was with the swinging rope as its funny. Creating is unique selling point which is its genre specifically that there is a lack of films associated with it as it shows comedy in families and bonding.

With the titles being colourful and to show that this movie is quite happy. The title has the same font type as the entire narrative but is right at the end of the trailer and that is why we will remember the movie. The picture in the background supports its genre of being a family movie and makes the title itself stand out.

The directors really thought about the actors as they used all ages to reach to target audience with one of the character’s wife being old. The differences between the characters is one way in which the appeal to their target audience but also the movie starts off with a flashback of the main characters as children which appeals to the younger audience.

The title is right at the end once again as it makes it easier to remember the title of the movie by the audience. From this trailer, I now know how to show off a flashback. Something I struggled with last year when using flashbacks in my action thriller opening two minutes.