This trailer starts off with informing the audience about
the institution of the film, 20th century fox. This could attract fans of the
20th century fox company. At the start of the trailer, two adults are talking
about a girl called Emily. This initiates how Emily may be one of the main
characters and this is later proven throughout the trailer. The discussion
between the two adults introduces the narrative of the film by hinting the
death of a partner, which causes the need to move away.
Throughout the trailer, lighting is dull which sets a strange
and evil mood of the film. The first half of the trailer has slow music in the
background to set the narrative. A change in tone in the middle of the trailer
with a big bang noise and all the frightening and scary behaviours of the girl
are shown. Showing that the movie is more than relationships and bonding
trouble and actually being a horror.
The narrative is scary due to the associations of innocence and children being made evil, creating a frightening story, even though the title suggests child like behaviour as it’s a child’s game, parts of the trailer are connected to the child being lost as echoing is used to reference this making it scary, and at the end of the trailer the main character says ‘come out come out wherever you are’ which is a phrase from the game but this does not seem innocent due to the narrative we have been introduced to with her strange behaviour.
She is shown with a doll. This doll is a signifier and signified horrors, although a doll is played with by children, this is a creepy one scaring the audience. Also the blood writing on the toilet tiles connotes death and horror. With the knife being taken out of the holder creates an enigma and leaves the viewers wondering who has taken it, the knife also implies death as knifes are associated with killings.
The trailer finishes with fast shots and music building to an explosion. Being the climax of the film, the title of the film is shown so the viewers would remember it, after this she is shown again reflecting her major role in the film, followed by the release date of the film to inform audiences when the film is available to view, being purposely placed at the end so the audience would remember the important information.
The narrative is scary due to the associations of innocence and children being made evil, creating a frightening story, even though the title suggests child like behaviour as it’s a child’s game, parts of the trailer are connected to the child being lost as echoing is used to reference this making it scary, and at the end of the trailer the main character says ‘come out come out wherever you are’ which is a phrase from the game but this does not seem innocent due to the narrative we have been introduced to with her strange behaviour.
She is shown with a doll. This doll is a signifier and signified horrors, although a doll is played with by children, this is a creepy one scaring the audience. Also the blood writing on the toilet tiles connotes death and horror. With the knife being taken out of the holder creates an enigma and leaves the viewers wondering who has taken it, the knife also implies death as knifes are associated with killings.
The trailer finishes with fast shots and music building to an explosion. Being the climax of the film, the title of the film is shown so the viewers would remember it, after this she is shown again reflecting her major role in the film, followed by the release date of the film to inform audiences when the film is available to view, being purposely placed at the end so the audience would remember the important information.
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