Trailer Analysis - Fast and Furious 6

Fast and Furious 6 was released in 2013 and had a budget of $160 million. It has made a net profit of $628 million which shows just how successful it was. This movie is classed as a thriller although it does have a lot of sub-genres.

The trailer starts straight away of an establishing shot of where the residency where this main actor lives. Using Todorov’s narrative theory the audience start finding things out. The disruption occurs when the Rock comes into the trailer and asks for help. The main actor sees his old colleague in which works for the evil and the audience is left wondering why she turned signed using this binary oppositions and enigma. Followed by an establishing shot of London, in which a flight takes place by seeing the plane, and the iconic image of Tower Bridge and Big Ben which tells the audience where the movie will be set.

Comparing to others, Universal pictures made a very long trailer which include explosions, gun shots, and fancy cars to catch the audience’s attention. The distribution company name only appears 22 seconds into the trailer, after we are shown a little part of the film, making it look very high tech, and professional.

Owen Shaw who plays the villain is shown in the night in this trailer to add danger to this character. Showing the audience the damage he is causing, virtually inserting fear, power and dominance into the viewer’s way of seeing him, making his character fearful and hopeful of the good.

FF6 use a variety of USP in this 3 minutes long video, firstly the introduction of the famous characters. With many having large fan bases which would encourage them to watch the film. Secondly, the use of previous franchise success. This movie is very much based around their previous movies so they are trying to show people how good their other films were and so this film will be as good. In addition, the audience is brought to a massive enigma which Letty is seen alive but died in previous film.

We witness an enigma in this movie which is Letty.  Without speaking, camera angles are used to make the audience wonder how she is like by zooming shots and black and white effects, also with the main actors speaking about her, attention is put on her.

After seeing the hefty, costly end scene in the trailer with the plane crash, which gains the audiences’ attention as cars are flipped about showing the audience how much of an investment and money was put into it we see the film title as the last piece of information so it would stay in the audiences’ minds without them forgetting it.  It is a good way of marketing as the audience is still in amazement of the heroics in the last scene.

Although this trailer is longer than usual, it included a lot of information about the film, making the audience want to watch it, making me think about my own trailer length and content to use. The key aspect that amazed me was how well the USP was spread out across the whole trailer, showing actors at the start, and explosions, chases, and guns throughout the 3 minutes.