This film was released in 2008, budgeting $200 million and making a box office of around $590 million, being considering as a successful film.
Being a James Bond film, it would include a variety of
action scenes, and I think the trailer presents this well. At the start of the
trailer, we sees flashes of different scenes in the movie, these shots are used
to fade in and out creating a smoother transaction. This trailer continues to
present the film with flashes of scenes contrasting action and conversation
sequences as we witness at about 40 seconds in with non diegetic sound used
blended in with the action pieces, and Bond walking up a hill in slow motion.
The slow shots are put with a long, strained out message from
'M' which forms an interesting mixture, building up tension, with Bond lifting
up his gun in slow motion, at the same time as the fast shots show pieces of
the action sequences to come, leaving the audience at the edge of their seat,
waiting to watch the entire film.
As the progression moves on, the sound of both diegetic and
non diegetic pieces grow to create more tension. This is done well as the audiences
slowly are brought to see that Bond is carrying a weapon.
The audience now understand that something essential will
occur and await the climax of the trailer. By having an enjoyable highlight the
film gives the audience an effect which makes them want to watch the whole film
to find out the rest. It is all well put together, as Bond asks 'how long have
I got?’ to which the answer is '30 seconds'. This puts the audience at tension
as its short amount of time at which a lot of action is placed within the 30
seconds, to impress the audience with the action in the film as if they are
experiencing high quality scenes which they know is made to make them watch the
film, creating a relationship between the audience and trailer as a cliff-hanger.
The last thirty seconds of the trailer are very fast, making
the audience thinks that as much as possible is fit in to show them, but in
fact it persuades them to watch the film. It is purposely promoted towards the
stereotypical male, with the use of weapons, cars, and women. However, contrastingly
we witness Bond topless, informing me that there is also a female target
audience in this.
At the end, using Bond walking up the hill the trailer
finishes with the famous soundtrack of the franchise, in time with the quick
shots. With it being so iconic, people who do not recognize it being James Bond
trailer before, they would do at that point.
The James Bond music really makes this trailer stand out, as
it’s not just an action film; it’s a classic James Bond movie which attracts so
many people into watching it, as well as the action being perceived even more
intense as a result of it.
The trailer really impresses me with the amount of action scenes
the producers decided to show, fist fights, running chases, cars chases, boat
chases, and plane shooting. The trailer is very effective in the aspect of
pace, slow at the start and fast at the end; with shots at the beginning including
Bond sitting down in a chair, to the end him chasing around and fighting,
putting liveliness and excitement into the audience.
The next few shots support this scary start with the poorly
lit lighting that only shows half of people’s faces, resulting in the rest of
their face in shadow. This follows the dialogue, where the antagonist says ‘if
she didn’t kill her herself, we would of killed you too’; making it seem like
no one Bond is in danger and could be killed anytime soon.
This trailer uses editing technique well to promote the
famous franchise of Bond films, and does exceptionally well to advertise the
full film without giving too much away but shows enough to get the audience
interested and worried about the safety of him. We never find out if he gets
killed, but as being James Bond, we all know he survives but want to go on the
journey with him.
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