Monday, 25 August 2014

Magazine Cover Analysis - Entertainment Weekly:Scream Returns

Price is not shown on the front suggesting its expensive, but potentially high quality. No way of finding out the price on the cover is given, so what is included within the issue, is in there. Also no tag line is included which could mean that there is one main focus on the cover, which is to promote scream 4. It uses actor names well on the bottom right as they are connected with the film to grab audience’s attention of which are fans of theirs to watch their film and buy the magazine consequently resulting in more views and more money. ‘Scream returns’ is contrasting well in white and stands out as the most important info on the page as it’s bold and easy to read. With the main article being the only real content that jumps out to eye sight, the main image is associated with it which is done really well especially with the red background and the use of ‘bloody battle’ which associates it with the image and genre attracting fans.
Right at the top, other films are promoted but are not given as much dominance on the front cover; although they also attract audience by showing the variety they include the magazine.

Colours used are conventional, red, and black and white. Including the red, creates a dangerous, bloody atmosphere connoting fear. Getting the main focus is the only image on the cover, being dressed in Black Death costume, known as the Scream from previous films, links in that a lot of scariness and fright. This will attract audience as the mask is the symbol for the known franchise, making it really stand out, as there is nothing else to grab the attention off the cover.

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