Trailer Analysis - G.I. Joe 2: Retaliation

G.I Joe is a 2013 American science fiction action film. Had a budget of $130 million and a box office of $375 million, can be said that it is a successful film.

The USP for this film is the established recognisable actors within the film, known for success in previous films, attracting a wider range of audience and fans, increasing its box office. It can be argued as another USP that the exceptional actions stunts the previous film is known for. This can attract action enthusiasts to watch the film and create a wider range of audience.

Typical action conventions are used: army clothing, guns, tanks and flying helicopters, explosions and violence, the target audience is appealed by using these. With the narrative beginning with some cliché explosions; kidnapping, and here come some of its sci-fi which G.I Joe's has to stop the alien invasion, rescue the president and save everyone.

The music plays a big part in this trailer, setting the tempo and creating tension, making the audience feel excited and joyful. With the change of music during the titles, lets the audience focus and take in what they read. At about half way, the music changes to the iconic soundtrack of GI Joe so that audience know its GI Joe if they haven’t figured it out yet, could bring out goose bumps from the audience and would have emotions towards the movie so they would want to watch the full movie. The music makes the trailer seem powerful and dominant with sharp and strong sound.

Use of voiceover is done to create a back story, the audience would be aware of reasons to why and what is happening, instead of just putting together explosions and gun shots this is a very well structured narrative which doesn’t give too much away.

Topless shots of Channing Tatum and other male actors hint at a female audience to watch the film even though the genre would attract male audience, the producers want to widen its target audience. As many of the shots include Channing Tatum, he is used as a public figure to grab audience attention and increase viewers.