This film was released in 2012 as the close of the Trilogy.
The film had a budget of around $275 million and made a box office of $1.1
billion, which is a massive success.
This trailer is different from most other trailers within
its genre, as this is due to long build up, without action collection of scenes
as most actions films tend to do so. Oppositely it makes an emotional feel;
with more drama scenes as death occur. The first action scene can be argued is the
sequence in which the plane is expertly destroyed.
In the background is a very subtle soundtrack that, being
simple and frightening as if some on the brink of some approaching tragedy. With
the voiceover stating 'there's a storm coming' supports this well. The music begins
to pick up pace around the 1:08 area, adding in the strings slowly and starting
to increase. It is cautiously layered, adding in a new section of the orchestra
as the trailer moves on, nonetheless seeing this is very rare for any trailer
especially an action one. This music may be said that the whole film is one
long ending to the Dark Knight Trilogy, in which the protagonist faces his
final enemy. This is carried out by the line 'You don't owe these people any
more, you've given them everything', to which Batman responds 'Not everything',
which shows that there is still something coming potentially him sacrificing
his life for the people.
The use of music and tempo increase may be linked to the mentality
in which Batman is in, at the start he is on the verge of giving up and at the
end he is ready to fight and give his best. The simple start to the music shows
his poor start at the beginning of the film, and then at the end his final
battle. However, many conclusions can be drawn from the music used which is a
very powerful tool to use.
Although the fonts in the trailer are simple, they are a
strong approach, with the titles appearing in the middle of the screen, snatching
attention as they don’t occupy my space. Within mind that technique being more appropriate
and influential as using large letters and fancy fonts will look hideous and dull.
For many action movies the font is a lot bigger, so they stand out and jump off
the screen, but here the font stands out from the crowd by being small. The
titles have a mix of light and dark, making the titles look shadowy and threatening.
The use of shadows is extremely pinnacle, as they connote Batman giving it a 3D
element and darkness, reflecting the rough scenery of this Batman film. Mixing
these two ideas together gives it a very clean, yet dark look, reflecting the
whole mood of the film. To make it even more high tech, the shadows also move
across the title as it goes on. To enhance this 3D look, in the trailer the
font also grows larger in the few seconds that it is onscreen. This is
something I am considering using this year in my trailer, with the titles being
white and background being black, as it has so much positive influence on the
audience
This trailer has shown me a different way to create a
trailer in which not all scenes have to be fast paced, and quick tempo. It advances
the film to a whole new viewpoint that makes the trailer stand out from all the
others. In which I believe it’s USP is so influential because people do not actually
think about this.
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