Poster Analysis - Rocky

This poster only includes the main actor which is standing with his arms up high in the air, as if he has won something. Making the audience think there is a journey on which he went to win this, even though there is a statue in front of him which is in Philadelphia, Pennsylvania.

With the background being Philadelphia, buildings are faded out, making the back of the main character stand out, even though the audience don’t know who he is, they are left curious, for them to take a closer look at the credits at the bottom of the page.

A black and white colouring design was given to this poster to imply the time this film was set at, giving the poster an old fashioned look. Black and white design stands out from other modern film posters, which make it unique and grabs audience’s attention.

By looking at the poster, it could be guessed its a drama genre, although very hard to correctly answer. This may be done to secret the film’s genre so audience will go away and find out more about it, leaving them curious.

The title being placed at the top, in large size and font being very bold, is done really well as the colours contrast and make the title stand out making it look bigger than it actually is. Above it, on the left hand side, a small sized slogan is used to create a more dramatic effect.

With the credit usually being at the bottom of the page, it looks rather like separated from the rest of the picture with the use of simple picture being blended into a white background. We see this as different parts of the poster, although these credits being enormous compared to others which are more central and smaller sized, it can be said the film has to include big names which would attract audience. The big question is why is a date not included, and the only answer I could think of would be to get the audience to research more into it, as they aren't actually given much information at all in this poster.