Sunday, 15 March 2015

Evaluation - Audience theory

From start to end, we always had our audience in mind, which was mainly middle class males, potentially females as there are two young male actors. There are a number of theories regarding audience that I will now look at in this post in regards to our media texts.

The hypodermic needle theory. This insists that media text injects its ideas, values and attitudes straight into a passive audience.
This is why we decided our trailer to be a 15 age certificate. The reason for this is that we felt some of the topics that would have been covered if we were to produce a film would be too explicit for an age group under the age of 15. Obviously, the trailer was quite explicit as a younger audience wouldn't be able to watch it on T.V without getting any traumatic experience.

The reception theory, this being the text not being accepted passively by the audience. But the audience's understanding of the text depends on their own experiences. The stereotype associated with the middle class of being trying to do a project could mean that our trailer feeds curios information to the audience.

A third theory could be the uses and gratifications theory which consists of 5 reasons why audiences consume media texts. These are:
·        To be Informed and Educated
·        In order to identify with characters and situation
·        Entertainment
·        Social interaction with others
·        Escapism from their daily troubles.
People watch movies to be entertained and therefore could be a reason why people would watch our trailer.

Another reason why they would watch our trailer is due to leisure activity. The trailer could be based on anyone else putting themselves in our situation which they could put a story to it, and would see themselves in it with the actors in the film as if its real life.


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