Evaluation Activity 4 - Media Technology

During the whole media assignment, I mainly learnt about how to upload various media files and be able to conveniently upload them (previously the preliminary task) and share them to a range of online websites like YouTube, twitter, facebook etc. for people to see from around the world. My Blogger gained over 2000 page views; of which were seen from countries like the US to countries across Europe including Germany, UK and to the Middle East like Israel and to the Far East like China etc. I also learnt how to master uploading and producing PowerPoint presentations through slide share to share through my Blogger account (Including Prezi). 

I learnt that the film industry relies on cross media convergence and multi-media platforms to reach out to its audience. For example, the industry relies on websites like YouTube to release its film trailer (part of viral marketing campaigns) to be viewed by millions of its audience. They also create websites to advertise their films. These turn out to be effective in setting high expectations for the audience and big box-office films and lead to usually great success. In terms of quality, the film industry relies on highly developed software and has the benefit of the availability of 3D to raise the quality to the next level of expectation to from the audience’s perspective, therefore showing the industry is fairly dependent on 3D technology to make high levels of profit. Avatar used motion capture that matched every detail of the actor/actresses physical, facial emotions and actions which was the first time this it was ever used in film, this lead to such high expectations and excitement towards Avatar and raised the level of film for the film industry.

To further make it accessible to my preferred audience and examiners, I embedded the video, from YouTube, to Blogger - another site owned by Google. Inevitably, all sites are very popular and it could be believed to be so because of Google's popular brand image. I have done all my work, from Research & Planning all the way to Evaluation on this blogging site, because it's very easy to use and easy to access for examiners and my target audience, who I believe aren't technology inapt.

We used the Sony HDR-HC3 to film our opening two minutes. It was easy and straightforward to get used to the camera as it only took a couple of attempts to get used to and master the handling etc. of the HD camcorder. This contributed to the level of quality of the filming in terms of handling and pixel quality as it’s a HD camcorder.

The film industry relies to the use of high-tech, up-to-date software and equipment in order to keep up with the ever-developing world and expectations. However, they also need to take into account how easy it will be for people to access such outlets and whether they'll make enough profit this way. Camera quality and editing has evolved over time and every film institution uses top-of-the-range equipment in order to film and produce the best quality films possible. Google is a global leader and a good choice of outlet in my opinion.