Our trailer is of a horror genre. Our trailer shows basic pieces of text within it which supports this. Firstly, there are a number of locations which suggest that this is a horror genre movie and will attract a typical young adult audience. The most identifiable location for the genre is the graveyard as it connotes creepiness and scare. Furthermore we knew we had to put this location in for the audience to understand what the movie was about, especially as we didn't want to give much away in terms of dialogue. The constant exchanges between James and myself also re-enforces the genre as we actually witness the experiences such as escaping, fear and so on. In addition, the horror can’t be identified through the conversations between James and me, as we are just two ordinary friends trying to find something out. This is the reason why we decided to add the dialogue and make the horror aspect unclear and try to gain the more audience attention through this as they may not like horror but would still want to find out what happens. Movies such as Grace Encounters also have a back story to gain the more audiences which was what we were trying to achieve.
We understand the importance of a genre and how each genre has certain criteria that is expected from the audience. This is why we needed to study similar genres in order to find out what sort of criteria needs to be met. Such criteria that we noticed were intensity build up, a killer or a ghost which is something for the main cast to get away from, and a reason to why the cast want to find out about the killer/ghost.
The non-diegetic sound aspect was also a very helpful way to suggest the trailer. Complemented with the shots and locations, it dictated the fast pace and made it feel like a horror trailer. Movies such as Paranormal Activity are much known for its soundtrack and this is what we tried to do with our trailer. The sounds we used were created by James, and they were conventional, but very effective.
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