Questionnaire analysis

What gender are you?

I asked this question to see the range in gender between males and females when the subject is on the basis of film, and the feedback on this question raised suggestions on the gender audience. It mainly shows that the male audience is most probable and more common on film interests. This tells me I should try to include more male appealing elements in my film. 

How old are you?

The age categories of people who filled out the questionnaire suggested that the majority were young people, mainly teenagers between the ages of 13-18 as they both made up around 73% of the total. 

How often do you watch films at the cinema?

I asked this question in order to see how interested people are in newly coming out films. In my finding the majority never go to the cinema, which gives me the impression my trailer has to stand out to attract the audience attention. 

What is your favourite genre?

I asked this in order to find out what is the most popular genre people are interested in, which was horror, with just under a third of the votes.

How often do you watch horror films?

I asked this question to see how often my audience where engaging with horror films, and coming out with the majority(40%) of annually, means I would have to make it stand out quite a lot in order to make the audience.

Would you sacrifice realism for spectacle?

This question was used for me to know whether people will enjoy it being more imaginative than realistic, telling me people are willing to sacrifice realism for entertainment/show as 60% of votes show.

What do you expect from horror films?

I asked this question to see what viewers would expect from a typical horror film. With 40% answering an enjoyable show followed by blood/murder at 33%, I clearly need to make the film a pleasurable way to watch, with frightening scenes which include blood.

What is the most important element of horror films?

From this question I wanted to find out whether editing/filming (47%) is just as important as horror sequences (40%) which were close answers, and I will have to consider both.

What setting would you associate with horror films?

Having asked this question, I wanted to find out what locations would be best to shoot at. Being answered with abandoned place at 40% and then woods at 27% I will try to take some of our shooting at those locations.

Conclusion
From these, I have made the decision that I will age rate my film a 15. This way, I can allow a large variety of audience to watch it, but also, I can have a little freedom in making it; I won't have to censor or tone down the clip too much in order to make it suitable to minors. Also, seeing as though this genre of film appeal to both genders, I will have to find a way to attend to their needs more, but also listen to what the minority are looking for in such a film. I am happy with the research I have done on audience profiling, because it has allowed me to get an insight into what my target audience looks and therefore, I will be able to more effectively meet the requirements for this genre of film.

Things I will do to appeal
To appeal to this potential audience, I will use a lot of jumpy scary scenes that include a lot of fear. Violence and swearing will be included to make the film parallel with real-life situations. I think using this variety of methods will act in appealing to my chosen target audience and make the film more of a success, because I am giving them things they anticipate and things that will excite and entice them.