Targets for this year

The intensity of the footage – The power, strength, force and passion that the video would bring to the audience has to be very solid. Some of the shots we took were quite poor in terms of effectiveness, they didn't appeal to the audience as much as I would of liked them to, so I will have to make sure more shots appeal to the audience in the trailer.
 

The quality of footage – some of the shots taken were dark and the quality of it wasn't as good as I had liked it to be. In the trailer we need to make sure to film in lighter conditions in order to have better quality as it would entice the audience with much more effect.

Include a big institution to distribute our film this year -In theory this should be relevant for the institution, if it’s an action film, the institution being Pixar or Disney wouldn't be very effective, as these institutions would distribute the film to the younger generation who are more interested in animation movies. So making an action trailer and setting the institution to Warner bros. or 20th century Fox would be more effective as they produce and distribute a lot of popular action films, so it would reach the target audience set. I think it would work better if I combine next year’s chosen trailer institution, and this year’s ‘Paradox Entertainment’ to reach the audience more effectively and efficiently.

Time Management - Time management is always an issue, no matter how well the time is managed I believe there is always room for improvements, time is a special resource that you cannot be stored or saved for later use. Everyone has the exact same amount of time each day. Time not well used cannot be retrieved. In our opening two minutes some of the scenes we filmed weren't up to the director’s standards, so we had to take at least 4/5 shots of each part. This consumed a chunk of all the evenings we stayed in after school, in total being about 10 hours, which is an unbelievably long amount of time for 2 minutes of footage. Therefore this year we need to be clearer on what we do, and how long we take etc.

Hype the film - releasing the trailer on social websites such as Twitter, Facebook and YouTube will create hype for the audience for when the actual movie comes out. Considering that I would want the largest amount of people to watch it to profit and reach my target market, I would launch Marketing campaigns as such as The Dark Knight with the 'WhySoSerious.com' website including games, interviews, videos and quests to keep the audience interacting and finding out little teasers about the film. This would entice the audience daily, increasing the hype and views for it.

Editing - I would like to learn how to edit myself without any help, last year most of the editing was done by my colleague, as that was his side of our work, where I was either starring, filming or blogging. I know a few basics of how to use Adobe CS4 Premiere Elements and Windows Movie maker, but I would like to learn how to use Pinnacle Studios software as my colleague last year used it and gave a lot of positive feedback about it. In the whole, I think special effects should be used in this years trailer, it would attract more audience and make the trailer look more professional e.g. light and sounds for a gunshot. It is something I will have to teach myself whilst editing which would be an interesting task for me.  

TeamWork - My colleague last year and I have decided not to work together this year, as I believe I could get a better grade without being held back. I have had a lot of debate on whether to work on my own this year meaning I would have an immense work overload but have all the decisions to myself without any arguments, or to join a group or work with someone else and have not much work to do and have not much say in anything we do. Either way I would need to bring together a group of actors again which would be suitable for my film.